Discover Winners

Ad Copy

• Look for emotional language to signal a strong audience targeting. ("Nanay," "baby," "mommy moments" = family/motherhood niche). These can provide subcategorization or ad targeting insights.
• A direct CTA ("Order now") shows that the seller is pushing hard for conversion, not just brand awareness. Brand-awareness CTAs are often more inviting to explore, such as "Learn More".

Title & Format

• Does the title reinforce the value prop? If the title speaks to the value instead of features, that’s often a sign of a researched positioning that is resonating.
• Format used also often shows strong performance. Because video ads are more expensive to produce, repeated video ads suggest investment and performance.

Call to Action & Landing Page

• The CTA and landing pages also reveal the funnel. If you see a CTA like "Order now" paired with a landing page of fb.com, that indicates a lower-barrier funnel. Sellers may be A/B testing at this stage to assess if people convert directly from platform-hosted shops.

Platforms

• If an ad is running on a multi-platform strategy (e.g., Instagram, Facebook, and Messenger simultaneously), that shows cross-platform scaling—usually an indication of advertiser confidence in product performance.

Tactical takeaway

A family-focused product (like calming oil) running multi-platform video ads with emotional copy and a strong CTA is highly likely to be converting. Shortlist and test something similar in your own market, as this is likely a winning product!