FAQ: Automated Eligible

1. Lower Effort, Wider Reach

• Automated eligible ads can be distributed by Meta's system across Facebook, Instagram, Messenger, and Audience Network without the advertiser needing to hand-pick placements.
• This usually means the advertiser is testing reach and letting the algorithm find the best audience.

2. Budget Testing Signal

• Sellers who rely on automation are often in the early stages of testing a product.
• It's a way to spend small budgets efficiently and see if there's traction before scaling with manual optimization.

3. Less Precision, More Scale

• Automated ads may not have finely tuned targeting or creative variations.
• If you see an automated ad that's still running consistently, it's a strong sign the product is performing well enough that even "broad" targeting is profitable.

How to Use This Insight

• Spot test products: Ads marked "Automated Eligible" are often new tests. If you see the same creative running for weeks, it's likely scaling.
• Compare to manual ads: If a product has both automated and manually managed ads, it suggests the advertiser found a winner and is now scaling with more control.
• Shortcut ideas: Automated eligible ads can surface hidden gems before they're widely optimized by competitors.

Tactical takeaway

Automated ads are often the first draft of a winning campaign. Watch which ones stick around — those products are worth adding to your shortlist.